Marketing

Are paid leads worth it?

The exact close rate you need for Angi/Thumbtack leads before they start losing you money.

Your inputs

Cost per lead

Average job value

Gross margin40%

Your close rate25%

Lead verdict

Break-even close rate9.4%close at least this share of leads to break even

Keep buying: you clear break-even

True cost per won job

$180

Profit per leadAt your current close rate

$75

A planning estimate from your own numbers. It uses gross margin, so it ignores your fixed overhead, lead-to-quote drop-off and lifetime/repeat value. Track your real close rate per source before deciding. Not financial advice.